Análisis de estrategias de marketing digital para el posicionamiento de las empresas de insumos médicos en la ciudad de Guayaquil

Abstract

This article conducts an extensive examination of the digital marketing strategies employed by medical supplies companies, with the primary aim of elucidating how these strategies bolster their market positioning. The research methodology encompassed the identification and categorization of digital marketing strategies, utilizing virtual interviews and surveys as data collection tools. The study involved the participation of five medical supplies firms and more than a hundred clients, ensuring a diverse and comprehensive perspective on the application and outcomes of these strategies. The research findings transcend conventional marketing theories, providing profound insights into how marketing professionals within these companies leverage their expertise and strategies to achieve tangible advantages. A key revelation was the identification of the most successful and effective digital marketing strategy for enhancing a company's market position. In conclusion, the study underscores the significance of integrating new technological mediums into digital marketing practices, particularly in conjunction with social media platforms. This approach proves pivotal for medical supplies companies seeking to solidify their market presence and remain competitive in an ever-evolving digital landscape.