Análisis de las prácticas comunicativas e interactivas en la comunidad virtual Fornite Latinoamérica

Abstract

Virtual communities are present in a large part of society, covering aspects in the ludic, communicative, recreational, work, commercial, entertainment, and many others. The growth of social networks has allowed one of the environments in which these points are promoted to be that of video games, due to their impact in recent years in conjunction with a more digitized world. This article focuses on analyzing the interactive processes that take place in the " Fortnite Latinoamérica" virtual community on the Facebook platform. The main objective is to identify the key concepts and characteristics of these processes, in order to understand how the interaction between users is carried out, in order to get a better understanding in how it works and what characteristics this interactivity has within the community. To response this inquires, qualitative research was employed using methods such as virtual ethnography in conjunction with content analysis and participant observation. Data was collected from posts, comments, and conversations within the community, with the purpose of identifying interaction patterns, recurring themes, and participation dynamics. The results obtained revealed that the virtual community "Fortnite Latin America" on Facebook is an active and dynamic space, where users form debates, share game experiences, multimedia content and establish social relationships. Interactive processes are based on collaboration, friendly competition, the search for recognition and momentarily losing focus on everyday life. It is concluded that the virtual community "Fortnite Latinoamérica" on Facebook has become a meeting space for fans of the game, allowing interaction between players from different parts of the world and promoting the construction of identity and participation around the video game.