Estudio de la aplicación del merchandising visual y de gestión en la comercialización de snacks artesanales en las MiPymes en la ciudad de Cuenca

Abstract

The study is based on analyzing the practices of "visual" Merchandising and "management" of MiPymes that produce artisanal snacks in the city of Cuenca. According to data obtained, it can be shown that people consider many factors at the time of purchase, Merchandising techniques are very important for MiPymes.