La praxis comunicacional de la bomba del Chota en tiempos de pandemia. Estudio de caso: Festival Afrocampal

Abstract

The present investigation will carry out the positioning of the bomba del Chotaas a traditional cultural practice that, through the sound of the drum, was presented as a transforming source and a tool of resistance against the pandemicin its community and in the Province of Pichincha. The Afro-campal event ledto an important trajectory of annual festivities, events that were temporarily halted after the pandemic and adjusted to the situation that was experienced worldwide. The influence of the pandemic in terms of cultural festivals, specifically the Afro campal, allows an investigation into the communication strategies that were used in that period to promote and reactivate the Bomba del Chota, despitethe health emergency. This particular case is important for cultural dissemination since most of the Afro-Ecuadorians who are in the Parish of Carapungo in the city of Quito are migrants from Afro-descendant territories ofthe Chota Valley, consequently, of this cultural hybridization, the bomb is known and interpreted by different spaces, areas and communities. The cultural study of the Bomba del Chota as traditional music of the Afro- descendant community values aspects that can be defined in three factors that affect the positioning of the Bomba del Chota as a space of cultural resistance,these are; representativeness, participation and preference. Situations that are not limited to statistics, require inquiring into the personal aspect, the qualitative perception, the influences, the capacity of their beliefs, the moral struggle and the social struggle. These instances precisely so as not to lose the human aspect.