Comercio Electrónico: Desarrollo Post Pandemia en Guayaquil

Abstract

Currently, the face to face commerce has been hit as a result of the pandemic, this forced the creation of new communication models with customers that allow obtaining a volume of sales necessary to maintain profits, since as the quarantine extends, Face-to-face economic exchange tends to decrease sales volume, for which new forms of purchase and sale are request that allow the balance lost due to mobility restrictions to be recovered. The present investigation analyzes, based on publications referring to ONLINE COMMERCE and the data provided by the Equatorial Chamber of Electronic Commerce (CECE), the reasons for acquisition and economic and/or social models favored by the consumer as of April 2020, as a consequence of the pandemic caused by COVID-19. The stabilization of effective strategies for the development of digital marketing, where the use of digital commerce it's encouraged in small and large commercials establishments in Guayaquil city, Ecuador. Since this has become a fundamental tool to continue offering a good or service to the community, in addition to analyzing the importance of digital commerce and its evolution of sales on social networks, digital platforms for buying and selling, Internet in general, in order to maintain a stable economy