Análisis de estrategias de comercialización para la reactivación económica post Covid 19 de microempresas del sector artesanal de guayaquil, año 2021

Abstract

In these years witch the world an Ecuador were affected by the pandemic of covid-19 there was a confinement where al people changed their lifestyle to a more sedentary one, companies, both large and small, suffered economically to such an extent that some came to close and stop offering their services. The purpose of this research is to observe how micro-enterprises in the artisan sector manage to revive their business by proposing various Post Covid 19 methods, the main objective is to analyze marketing strategies implemented by the artisans of a specific group locates in the city of Guayaquil. The study has a descriptive approach, so the appropriate tools were used, such as interviews, conducted with artisan workers located in the city