Análisis del desempeño de los emprendimientos de universitarios en Guayaquil, año 2021

Abstract

The objective of this research is to analyze the performance of university enterprises. In this way, it is intended to get to know the factors that influence their success or failure. Consequently, to be able to suggest business management alternatives and different strategies that serve as a guide to help business management. The research adopted a qualitative methodology with a descriptive scope, based on in-depth interviews where it is intended to know opinions and/or attitudes of entrepreneurs and experts in the field. Currently the country has not generated enough jobs, so many young university students decide to take the risk of entrepreneurship, with the need to improve their economic situation and quality of life, but they do not always have the skills and tools necessary to build a solid business. In relation to the exposed problem, the results show that among the factors that influence the performance of university entrepreneurship are the virtues of character, among the most mentioned are: optimism, patience, and perseverance. The entrepreneurs considered that it is important to identify the target market, to know where to direct their product or service, as well as to train themselves to be in constant innovation, they believe that these factors cooperate to make a business successful. It is worth considering, on the other hand, to highlight the coincidences that were obtained from the interviews of the experts with the responses of the entrepreneurs, where it is insisted that the virtues of character are determinant for the performance of the businesses. In which it is mentioned that the lack of planning leads to failure. Finally, this research will not only benefit university entrepreneurs in search of a business that lasts over time, but also the economy. In this sense, it is understood that it will be possible to increase the number of jobs in the country with solid enterprises, benefiting different economic sectors.