Estudio de recepción del medio digital la posta. Caso: programa “Castigo Divino” en la red social Youtube

Abstract

This academic article analyzes the reception of the interview program "Castigo Divino" of the digital media La Posta, from the different comparative perspectives from the formative levels of education, fourth formative level, master's degree; third professional level; university students and college students. The objective of this research is to compare the perspectives of men and women from the formative level they have about the use of political humor and its styles within the journalistic interview in the program "Castigo Divino" of the digital media La Posta on YouTube. Through categories such as informative load, political humor, use of language, sponsors and advertising. It is developed through a reception study that articulates a methodology of qualitative approach and descriptive character that is deployed through two techniques used in this study as: focus groups and video-elicitation, through the presentation of four short fragments. As a result, it is evident that women and men from the master's and professional levels identify that there is political humor, reflecting that the style should be handled with more delicacy and not ridiculing the character, but rather taking advantage of the interview technique to gather information. While men and women of the formative level university students and college agree that the style is appropriate for the new digital platforms with an informal language that stands out as something new for the current generations.