Diagnóstico del proceso comunicacional y elaboración de la propuesta de comunicación interna en la aerolinea internacional mediante el desarrollo de estrategias que permitan una comunicación asertiva entre los diferentes departamentos de la compañía.

Abstract

The research is based on a case study carried out in an international airline that maintains operations in Ecuador, where the problem of the non-assertive management of internal communication in the messages transmitted by the communication area to the crew area was observed. The study shows a diagnosis of the communicational process obtained from the population that makes up the mentioned area, for this analysis interviews with the staff were used, a survey and the communication spaces of the company were observed. With the results obtained from the methods used, it was possible to establish strategies for the improvement of the failures identified in the assertiveness in the management of information, inadequate knowledge of communication channels and digital platforms, within which a communication training plan aimed at establishing improvements and channels for better communication management is considered.

In conclusion, it was established that the employee is unaware of the organizational communication channels, so the company must carry out training and dissemination campaigns on the corporate communication channels for the knowledge of the worker, which allows to have an adequate result of the transmission of the information that the communication department wishes to impart.