La comunicación organizacional y estratégica en la “Fundación para el Desarrollo Comunitario Sumak Kawsay”. Propuesta de creación de un departamento de comunicación

Abstract

For the present investigation, the objective was to analyze the organizational communication in the Sumak Kawsay Community Development Foundation, with the investigation of its work and its management. The field of study was information in the communicative organization with functional strategies. In this way, the proposal of a communication department was presented in its functional structural organic. For this investigation, a critical methodology and a communicational diagnosis were applied at the Sumak Kawsay Foundation, in order to determine the importance of a communication department, mainly in non-profit organizations, executed in a certain space. At the same time, the question about the importance of having a communicative direction was answered, also visualizing the advantages and disadvantages of having it. For the preparation of this scientific article, a structured interview was carried out with the highest authority of the Sumak Kawsay Foundation, the results will be detailed later. The results are relevant, because in a concrete way, said legal representatives of the Foundation indicated that it is currently very important to have a communication department, which allows the adequate organizational process with the activities of the institution, as well as the needs that third-tier organizations currently have.