Análisis de estrategias de E-marketing para la difusión de servicios médicos en los centros de salud privados de Guayaquil, año 2022

Abstract

This article analyze the e-marketing strategies for the dissemination of medical services in private healthcare centers of Guayaquil, year 2022. E-marketing has been applied for a few years already, however, the novelty lies in the fact that through it, patients and clients seek faster, and more accurate information related to preventive and corrective health issues, through information technologies and particularly email. That is why the main objective of the research consists of assessing the application process of emarketing in the dissemination of medical services in private systems and establishments of the city of Guayaquil.