Análisis de la incidencia de la implementación del comercio electrónico en restaurantes de comida rápida de Guayaquil, año 2021

Abstract

Electronic commerce is a business model based on the purchase, sale and marketing of products and services through digital media, the tools of this commerce are a benefit to the consumer's purchasing behavior due in a certain way to give a better criterion for the acquisition of a product. The present study is a quantitative investigation whose objective is to analyze the incidence of the implementation of electronic commerce in fast food restaurants in Guayaquil in the year 2021, in order to determine what benefits fast food consumers obtained and their Once the owners of these businesses, in a descriptive study where it allowed us to know situations, use and different attitudes through the description of activities and processes for the possible development of this research, the survey technique was applied to 384 people of different sexes. , this was done to frequent consumers of these types of restaurants In conclusion, a reference is made to the objective that was raised, due to the use of electronic commerce, it influences customers, that is, in decision-making when purchasing products offered by restaurants, therefore, this article concludes that electronic commerce is an important tool that benefits consumers to be able to make a decision that suits the tastes and needs of the consumer.