Análisis de las Estrategias de Marketing Digital Aplicadas en las empresas comerciales de Guayaquil, Año 2020

Abstract

The objective of this research is to identify the digital marketing strategies applied by the commercial micro-enterprises of Guayaquil in the year 2020. The research is beneficial since it can set the guidelines to follow during the process and the creation of sales and customer monitoring strategies. new, potential and already loyal. As well as involving the decisive factors that intervene in its profitability. The type of research that will be used is descriptive, documentary and field because it will allow knowing, describing and identifying the strategies that companies are currently managing, in order to later be able to analyze the different strategies implemented by commercial companies in the face of the situations. current, studying their impact.