Análisis de los Efectos de la Ausencia de Branding en los Restaurantes de Milagro, Año 2021

Abstract

This academic article with the topic "Analysis of the effects of Branding absence in Milagro’s restaurants. In 2021", has as main object to deeply analyze the effects of Branding absence in Milagro restaurants, based on technical issues observed in the study, which has as main object, the absence of application of them. Furthermore, the study seeks to determine appropriate strategies to applicate in gastronomic sector, which include professional content, community management, and the correct application of the phase that Branding process should be carry out in a restaurant. The study includes an analysis which enable to owners of restaurants determine the benefits that include the use of a correct Branding strategy, having clear concepts as branding, community management, professional content, communication, image, useful tools to manage a great brand equity. The methodology, through interviews and surveys will allow analyze the actual process of branding that exist in the restaurants, from there, infer in developments that allows the improvements of the restaurants in the city of Milagro.