Análisis del Impacto Económico Causado Por el COVID-19 en las Empresas Comerciales en Guayaquil, Año 2020

Abstract

The academic article presented aims to analyze the economic impact by COVID-19 in commercial companies in Guayaquil in 2020, due to temporary mandatory confinement. This is aligned with fulfillment to establish the current situation of commercial businesses, analysis of its economic and financial information and to proponent strategies for improvement the performance for the sustainable development of commercial companies. The research is considered documentary type, field and non-experimental. Its methodology is based on the historical and analytical due to the collection of previous information, during and after 2020 to analyze the results obtained by the research techniques which are surveys and interviews. Analysis showed that the impact caused on commercial companies at an economic and financial level was considerable, indicating most of the 359 surveyed companies deal with critical moments to order to keep the company's operability, adapting to technological changes, consumer's preferences, and new modalities of commercialization in Guayaquil of products within the commercial market which participates, together with all this, to confront the interaction between collaborators or departments which shape the commercial companies, the correct management of resources and permanent implementation of new biosafety measures. The proposed strategies are related to the alternatives to manager inventory, diversification of suppliers, information technologies and technological progress to continue growing and be prepared for future situations which impede the traditional commerce.