Análisis del Crecimiento de la Comercialización de Alimentos a través de Aplicaciones Digitales por COVID 19, Año 2020

Abstract

Companies and ventures were affected by the Covid-2019 pandemic, so some businesses made the decision to implement the use and application of digital platforms in order to increase their sales and position themselves in the market. The bibliographic review shows that the population and organizations had to adapt to the frequent use of Apps in order to help prevent the spread of the virus during the pandemic, since it avoided crowds in supermarkets and provides greater security and saves time for consumers and companies. companies to help increase sales and facilitate the consumer. The results indicate that 45% of the population studied between the ages of 18 and 24 who are residents of the city of Guayaquil use digital applications, creating an increase in purchases and demand through the use of digital applications; Through the interview with experts, it was revealed that businesses implemented the use of these digital applications as a result of the pandemic, to position themselves in the mind of the consumer and take advantage of the opportunity that the majority of the population would not leave. their home for fear of getting infected, encouraging them to use digital applications, facilitating their purchases from home; It is concluded that as a result of Covid-2019, the use of digital applications for the purchase of food in the city of Guayaquil increased.