“Nivel de credibilidad de los influencers durante el paro nacional de octubre 3 al 13 de 2019”: análisis del discurso de seis influencers de las principales ciudades del país durante el Paro Nacional del Ecuador.

Abstract

The demonstrations that took place from October 3 to 13, 2019 in Ecuador, brought economic losses, deaths, arrests, detentions, retentions of demonstrations and destruction of public and private properties, especially in Quito, Guayaquil and Cuenca. Social networks became a main source of information, causing great impact due to the live transmissions made on Facebook, where it was possible to observe how the official pages denied false information. Within these networks appear the so-called "Influencers" who have a certain prestige due to the number of people who follow their accounts. This work has chosen the following: Jaime Vargas Vargas, Segundo Leonidas Iza Salazar, María Paula Romo, Jaime José Nebot Saadi, Cynthia Fernanda Viteri Jiménez, Yaku Sacha Pérez Guartambel. In addition, each of the speeches made by these political and social leaders will be analyzed in detail, from a political-economic and social point of view. Likewise, the content of the speech will be studied to see what was the message and content they emitted, and whether or not they managed to manipulate the citizenship. In the same way, the words and phrases they used in their speeches will be investigated.