“El contrapunto en las plataformas digitales”: análisis comparativo de contenidos en Facebook entre las páginas de la Secretaria Nacional de Comunicación y la CONAIE durante los días del Paro Nacional.

Abstract

"The counterpoint in digital platforms" is a content analysis that collects information about communication and the importance it has within society; it gives a brief review on some theories related to this research to generate a better understanding of the points to be addressed. Another important topic that is reviewed is the technological evolution. ICTs have caused traditional media to migrate their content to the network in order to reach a wider audience and avoid falling into the so-called technological blackout. At the same time, the impact caused by the increase of citizen journalism, which has played an important role in this study, due to the amount of information that was uploaded to social networks, related to the mobilizations, and was not seen in the traditional media. In the second part of this analysis, information has been collected from the main protagonists of the October 2019 National Strike in Ecuador: the Government of Lenín Moreno represented by some of the ministers and CONAIE. The compilation of the material was executed through the Facebook platform where these two institutions have an account that made it possible to approach the political positions.