Revista digital sobre la construcción de la identidad a través de la música ecuatoriana del género rockolero.

Abstract

This research relates social communication with the construction of cultural identity through a digital magazine that provides a short biography of the greatest exponents of rock music as well as their best known songs of each interpreter. The hybridization that took place at the end of the 50's that gave rise to the rock music genre as part of the identity of Ecuadorians is analyzed, which attracted the attention of the peripheral cities and surrounding towns; propitiating the adaptation of simple and dramatic lyrics that were mainly accompanied by a guitar, singing themes of depressive character and love disappointments, among others. To determine the knowledge that the Ecuadorian population has, the field methodology is used by applying the instrument, a survey with 7 questions to citizens in the neighborhoods of southern Quito and after tabulation it is observed that 75% recognize rock music when they hear it, 84.4% know that it is originally from Ecuador, also 90% say that it represents the Ecuadorian cultural identity, 42.9% say that the lyrics are stories of heartbreak and also 43.4% identified the singer Aladino as the most recognized in this industry. At present this genre is disappearing due to the new musical tendencies of young people, for this reason it is proposed to elaborate interactive contents that make it possible for users to learn about this genre in order to strengthen the Ecuadorian identity by rescuing rock music, so that it does not sink into oblivion.