Análisis de la influencia del Neuromarketing en la decisión de compra de los clientes de emprendimientos comerciales de Guayaquil

Abstract

Given the reality that entrepreneurs live today, since uncertainty and change is permanent and even insecurity in the face of the challenges of the market is continuous, we seek to know in depth the needs of the customer, the appropriate advertising, the empathy that the consumer may demand, the stimulus, pleasures, desires, and what effects and influence neuromarketing can have on the purchase decision of potential buyers of commercial enterprises in Guayaquil.