Análisis del proceso de ventas de la empresa “FETEINSA C.A.” año 2021

Abstract

The general objective of this case analysis is to design improvement proposals for the sales logistics process of the company FETEINSA C.A. of the city of Guayaquil, which does not have a correct logistical sales process and which does not allow the company to develop as it should and does not achieve much higher sales than it currently has. It is analyzed from the general to the specific, starting the analysis from the company's policies, going on to analyze in depth step by step, ranging from the receipt of the client's quote to the delivery of the invoice and to be able to provide comprehensive solutions to the processes. In conclusion, suggestions will be made to restructure FETEINSA C.A sales process, making it more efficient and increasing sales volume.