Insurtech: impacto en la rentabilidad empresarial

Abstract

The present research analyze the impact on profitability that companies have adopted Insurtech (insurance-technology), this being a new business model that will allow insurance companies to go from being traditional companies to being part of the new technological era, generating positive experiences for both internal and external customers, with the purpose to low costs, and improve quality of information, more efficient processes and greater capacity for competitiveness in the insurance market through technological innovations such as: Big Data, Artificial Intelligence, Cyber Security, smartphone applications, Business Intelligence, etc. To achieve what was proposed, Its being used a mixed methodology, through surveys and interviews it was possible to determine how many companies have Insurtech implemented and what type of technological tools they handle, additionally, it was analyzed by the financial statements of the insurance companies published in the portal of the Superintendency of Companies, Securities and insurance to determine the impact on profitability from the implementation of Insurtech. The sample considered for our research was 10 insurance companies that are within the top 10 of the 2020 Qualified Premium Ranking published in the Superintendence of Securities and Insurance Companies. With the results was possible to show that with the implementation of Insurtech, insurance companies have managed a positive impact on their profitability from its implementation, today insurance companies can interact directly with their clients since they have managed to strengthen their remote attention, which has had an impact in its sales in were its do not visualise a representative decrease in the year 2020.