Análisis de las estrategias comunicativas que posibilitaron la realización de un banco de leche materna en la UPS

Abstract

Communication strategies, together with advertising, have become tools for organizational communication, causing a great impact in the dissemination of messages from health organizations, to obtain a greater result in front of their community, as required by their approach. In this way, the communication strategies that have been used for The analysis of the communicative strategies that made possible the realization of a breast milk bank in the salesian polytechnic university, have been selected with the purpose of knowing which are the processes taken into account by part of this association, to strengthen student and personal ties, based on the parameters required by law, based on its mission and vision. Through this research, we learned what were the communication strategies that were taken into account for the management of this area within the University and how the institution copes with its responsibility, together with the Ministry of Public Health and the Ministry of Labor, who have been in charge of preparing a social instruction, which commits them to the promotion, support and protection of the upbringing of newborns in the period of development.