Análisis del discurso mediático respecto del cuerpo femenino en el programa Soy El Mejor 2021, de TC televisión

Abstract

This academic article was constructed through the analysis of the media discourse of the female body in the television program "Soy el Mejor" of TC Televisión, in the year 2021; with the study of discursive categories such as: discipline of the body, real body and legitimate body, sexualization, trivialization, stereotyped looks, leadership and beauty. In Ecuador there are television programs with high ratings, which is evidenced by their continuity on the screen through new seasons. In the process of observation of the subject of study it was reflected that the patriarchal and sexist society is still present in the citizenship, and this is demonstrated by the various programs broadcast by traditional media, the same that have a great burden of sexist discrimination that socially represents women as merchandise and object of visual entertainment. Thus, for this research, reference was made to renowned theoreticians and experts in the field such as Michel Focault, Pierre Bordiue, Nelly Valbuena Bedoya, Amelia Valcárcel, Virginia García, Martha García and Estela Bernard, who in their research articles and books present a look at the social reality with a gender approach and the actions of violence against women, in this case symbolic violence. However, the categories of analysis proposed by this academic corpus were taken as theoretical support, which are also the basis of the methodology used in this research.