Análisis del comportamiento de compra y consumo de suplementos alimenticios en los habitantes entre 25 y 45 años de edad de la parroquia Puengasí, en los años 2019 y 2020.

Abstract

In this article we analyzed the purchase and consumption of food supplements in the inhabitants of Puengasí Parish between 25 and 45 years of age, in order to know which brands are on the market in Ecuador and which are consumed in Puengasí Parish, emphasizing the benefits they bring to the body, consumers before buying food supplements check if it is within their economic reach and if they meet the need, for the purchase decision consumers value the existing alternatives in the market. In order to understand what a consumer needs, it is necessary to inquire into the mind of the consumer, to know why they consume a product and why they do not consume the other, only in this way it will be possible to satisfy the needs that the consumer requires, whether this is with a good or a service. To make a good purchase decision process the consumer must go through some stages to make the purchase of a product or service. Every purchase decision requires a process that can be more or less conscious, but it is not necessary that this process takes place in the same place or on the same day. In Ecuador there are several brands of nutritional supplements, but there are four brands that are best known by consumers for their quality which are: Awá Nutrition, Herbalife, Amway-Nutrilite and Omnilife from Ecuador S.A, taking into account that thanks to these brands the market for food supplements has been growing disproportionately making consumers consume more of these products. Food supplements are marketed in the form of capsules and powders taking into account that these products do not cure, only prevent diseases, for this reason they are only a complement to the daily diet and thus strengthen the body, new consumers are guided more by acquaintances who already consume this product and pay more attention to them than to advertisements. In the COVID 19 pandemic, consumers opted to buy more frequently food supplements to raise defenses and thus be able to fight a little this unknown virus, taking into account that the immune system needs certain vitamins and minerals to function properly, for this reason these products help to supplement the daily diet to not have low the necessary nutrients.