Estrategias de marketing digital para el posicionamiento de microempresas del sector ferretero en la ciudad de Guayaquil

Abstract

Implement digital marketing strategies within the hardware sector, through different ways, in addition to showing the benefits it provides: increased sales, better communication, strong positioning, reaching new and potential customers, as well as their preferences in: prices, brands, items complementary and more, have a complete portfolio of products such as: turning, plumbing, piping, electricity, tools, even machinery. Describe what affects the decision making for the owner of a place in relation to the digital world, how fast it can evolve, keep pace with new technologies, get what best suits and satisfies customers