Proyecto de factibilidad para la implementación de una APP que permita ofrecer a sus clientes agendamiento y venta de servicios de mantenimiento automotriz en el concesionario automotriz Vallejo Araujo S.A., en la ciudad de Quito, año 2021

Abstract

Since the no existence of vehicle maintenance services through digital media such as mobile or Web applications in the car company Vallejo Araujo S.A., located in the city of Quito, it has been considered important to create a company dedicated to offering this kind of services. The main objective is to attract captive clients, who will allow the company to maximize their incomes, offering extra services, as well as, having the option of not only choosing for the maintenance service but also to accessorize the vehicle during the time the vehicle is in the workshop safely and effectively, among other options. This project attempts to demonstrate the feasibility of creating an Application dedicated to organizing appointments and selling vehicle maintenance services at the car company, Vallejo Araujo S.A., in the city of Quito. Therefore, a series of analyzes and projections have been carried out, under a clear and accurate context, to prove whether the Application will be able to generate value over time. The research begins with a theoretical basis that supports the feasibility of creating this kind of application in the city of Quito; the aim is to have clear concepts about what mobile Applications and WEB Applications are. Afterward, an analysis of Vallejo Araujo S.A ´s current market situation was realized, based on a meticulous study; this analysis will help to establish its market and consequently determining if an application of this nature will work for the analyzed market. In the technical study, the size of the project, the processes to be performed, and the required resources for a normal operation of the Application are defined. With these stages completed, and based on the obtained information, the financial study is structured, through which we will check if the project will be profitable over time and verify if it is economically feasible.