Propuesta de un modelo de comunicación interna, efectiva para el área operativa: supermercados Santa María

Abstract

Communication is considered one of the most important factors in the community, at a social, cultural, and business level, all people are part or are actors of communication through structured channels under methodologies that allow information to be transmitted effectively. Currently, personalized communication can be adapted through various technological tools that allow a better approach to information, be it personal or work. In Supermercados Santa María, the internal information generated from its offices located in Quito is of vital importance that it reaches all its points of sale on time, clearly and effectively, considered as the operational area, to achieve strategic and operational objectives, which allow the business cultural development, the managers implemented in the internal communication methodology facilitates to all the work areas in the understanding of the management requirements, based on information.