Producto audiovisual sobre los procesos comunicativos y su participación en el turismo comunitario de la parroquia Zumbahua en la comunidad Ponce Quilotoa

Abstract

Ponce Quilotoa is a Community belonging to the Zumbahua parish of the Pujilí Canton, Cotopaxi province. Community tourism represents an option for the economic and social development of rural areas, inhabitants and indigenous peoples. In this sense, this project seeks to promote tourism through the visibility of the Anka Pawana viewpoint, a place little known by the surrounding communities and local government authorities. From a qualitative approach, semi-structured interviews are organized for the president and the members of the viewpoint; These testimonies allow the construction of an audiovisual product, which show the communicative practices around the tourist theme from an identity and cultural perspective; It also encourages the place as a tourist attraction for the community. The Anka Pawana viewpoint is a project that began operating in 2018. It is currently under the responsibilities of the residents of the community. This year there are 21 people, who are in charge of ensuring the operation and care of tourists; In addition to this, it seeks to create a favorable environment for the sustainable development of tourism, as well as that of other economic sectors. It is expected to guarantee the well-being of the members without losing the cultural symbol.