Análisis del impacto comercial por la implementacion de estrategias del marketing digital aplicadas por los pequeños negocios de restaurantes del sector El Pintado, periodo 2019-2020.

Abstract

This research is based on studying small restaurant businesses in the Pintado sector, which seeks to establish the implementation of digital marketing strategies in their business during the 2019-2020 period, all based on seeking upward productivity for the business. . The descriptive method was used because the research required to explain the behavior of the variables. On the other hand, the study that was carried out was cross-sectional because it was carried out only once in a determined period of time 2019 - 2020. A quantitative approach was used, using the survey as a data collection technique which is directed to the owners of small restaurant businesses that are economically active in the Pintado sector. When using a paper survey, data were obtained through the information collection technique through which it was sought to know the level of use of electronic commerce in small restaurant businesses, through the use of digital marketing and how it acts in the provision of their services. Once the data collected from the surveys applied to the owners of small restaurant businesses in the painting sector, they were tabulated through an Excel template that allowed the elaboration of statistical tables with their respective graphs to know the responses of study and thus analyze and interpret the results obtained.