Análisis de negocios de comidas rápidas del cantón Salitre e incidencia del Delivery personal durante el confinamiento del 2020

Abstract

This study seeks to determine the incidence of personal delivery in the sales of fast food in the Salitre canton during the 2020 confinement caused by the “Covid-19” pandemic. This research will be beneficial for small businesses that do not yet see the delivery service as an innovative tool to improve sales. The objective that has been established for this work is to analyze the fast-food businesses of the Salitre canton to determine the incidence of personal delivery during confinement. This research is descriptive, non-experimental, cross-sectional, with a mixed approach. Descriptive and analytical methods and interview and survey techniques have been used. The survey worked with a sample of 382 people. Among the results obtained, it can be highlighted that the delivery increased the sales of the stores and the consumers increased their home orders using mainly WhatsApp. Both business owners and consumers have seen personal delivery as an efficient, quality and biosafety option to meet their needs.