Análisis de la resiliencia organizacional en el contexto de pandemia en las PYMES de Guayaquil

Abstract

The new normal to which companies and individuals must adapt since the appearance of the coronavirus, a disease that adversely impacted the world, is related to the level of resilience in society when taking positions and decisions in order to maintain their stable businesses, economies and employees. The objective of this article is to analyze the impact of covid-19 on SMEs and diagnose the resilience capacity of each of them. For this study, a descriptive type of research with a mixed approach will be used, since the combination of its qualitative and quantitative techniques will allow to correctly analyze the fundamental purpose of this work, likewise the method to apply will be the analytical - synthetic one, because It will be based on the general situation caused by the impact of the virus, focusing on reality in order to properly know each part in which the SMEs are located, surveys will be carried out in order to acquire an appropriate synthesis. According to the National Institute of Statistics and Censuses (INEC, 2019) there are 878,454 SMEs in Ecuador, of which 73 have been segmented as a sample for this article, located in the city of Guayaquil, a critical area in this pandemic and which has finally proven to have citizens with a great capacity for resilience, who currently have innovated and optimized resources, strategies and processes to sustain themselves economically.