Rasgos culturales indígenas como elementos estratégicos publicitarios en los Medios Digitales

Abstract

The following article reflects how digital spaces are opening up culture while respecting the essence, taking part of creative concepts in the world of digital marketing. The importance of this investigation focuses on explaining the fusion that exists between the visual and the culture; how you can create concepts, relationships and unions between the traditional and the digital world. The investigation takes importance of the exponential growth that culture currently has in advertising spaces, which means for some strategic in their business models applying them correctly and reflecting their respect for culture, but others, many times do not know the bases and the importance that it can have that word, that sign or that sound and the final message is distorted; everything that can represent a culture can be referenced or part of an influence without abusing them, it is necessary to know what is currently happening in advertising spaces when you have a concept created with cultural features, since from that concept, everything that will be shown for the community that lives in digital media will be structured.