Influencia del comercio digital en las ventas de los negocios de comida rápida en el Sur de Quito, sector la Ajavi ante la pandemia en el periodo 2019-2020

Abstract

Digital commerce is a new form of commercialization today, since it has changed the world and businesses through its use. Due to the existence of new technologies, it has been possible to obtain advantages in businesses in which a home service or attention through social networks can be implemented that is more feasible for the consumer and profitable for the business owner. Due to the pandemic, in Ecuador they opted for confinement in March 2020 which affected many of the fast food businesses so they had to turn to turn to turn to digital commerce, some found it difficult to adapt and others not so much because they already di. They had been implemented before, due to this event, consumers adapted to digital commerce and thus avoided leaving home, this new way of marketing also businesses not to close despite their low sales. It should be noted that electronic commerce was very important for everyone since they began to create web pages, social networks and online stores to be able to carry out promotions or advertising for their businesses and thus be able to improve their sales.