Análisis de la comercialización de pintura látex (tipo LVA) para conjuntos residenciales, en el Sur de la ciudad de Quito, sector Caupicho, período 2018-2019.

Abstract

This work is based on the analysis of the commercialization of latex paint (LVA type) for residential complexes, in the south of the city of Quito, Caupicho sector, which according to the author M, Rafinno defines that “The painting began as A technique of human expression 32,000 years ago, the first cave paintings were made on the walls of the caves where primitive people lived. However, it is significant to emphasize that, on October 2010, Sherwin Williams entered the Ecuadorian market by acquiring Pinturas Cóndor, the largest paint company in the country, this great movement has brought innovation, service and the most advanced products to the market. industry, being the largest paint supplier for real estate projects in this sector. It was also essential to carry out a market study through the application of a survey, which was directed to potential customers, determining that 75% mention that, if they would like to provide advice on the use of the product to present a better finish and, in this way, obtain the results that are required within the homes, In the residential complexes, it has had a great reception by the construction companies, which is used for the finishing of the houses, based on this it is determined that latex paint (LVA type) is a qualified product for this type of construction. , thus benefiting the owners of the new home.