Estudio comparativo de notas periodísticas de fútbol femenino y masculino en el mundial 2019 del diario El Universo.

Abstract

The written press, like all the media, has a high influence on readers, hence they can set trends and even directly or indirectly influence the decision-making of the reader. Football, aptly called "the sport of the masses", generates euphoria in the spectators, creating a bond of belonging, starting from this, sport has always been a male activity and therefore the media are focused on enhancing these events, which over time have become a source of income for them. When analyzing the headlines of the sports articles of the diario El Universo, a constant was evidenced, in terms of the publications that are more focused on men's sport and on highlighting representative figures of it, in order to analyze it has been obtained from a total of 469 headlines, of which 38 are female, representing 9% and 431 are male, representing 91%, highlighting the trend of publications in the medium. So the analysis has yielded interesting data regarding the management of information and the importance of sports journalism that has been generating great impact on society.