Influencia de los medios de comunicación nativos digitales en los medios de comunicación tradicionales ecuatorianos.

Abstract

This research aimed to identify the influence of native digital media on traditional Ecuadorian media. For which, it was proposed to carry out a study of the cases "Ministry of Death" in La Posta and “Dehomosexualization Clinics” i Wambra Radio, both native digital media. In the case of La Posta, it is a native digital medium; Instead, Wambra Radio is a digital medium whose origin lies in the digitization of a traditional medium (in this case, radio). To this end, an investigation was carried out on digital native media and traditional media, to verify what influence the former have on traditional media. What was found in the case of La Posta is that it managed to influence the media agenda of traditional media such as El Universo and El Telégrafo. In addition, the most remarkable thing is that it not only had influence in the traditional media, but the findings of the journalistic investigation served as the basis for filing a complaint against the former Minister of Health, Verónica Espinoza. In the case of Wambra Radio, there was not, really, a marked influence; rather, what was evidenced is that the format in which, commonly, the topic of dehomosexualization clinics had been covered was changed.