Propuesta de mejora de la cadena de distribución en el sistema de entrega de un producto de consumo masivo en la cuidad Quito.

Abstract

Having a highly competitive market such as the bottle, with all kinds of companies in terms of size as a mode of operation, it is vitally important to strengthen and have a distribution chain that guarantees the supply and coverage of scope total; That is why in the present study work it is proposed to carry out the process of improving the current distribution system that the Thessaly company has, in order to systematize and formalize a structured protocol of verifiable results. The improvement of the production and distribution chain in the delivery system of a mass consumption product such as a bottle is of great importance, since currently it does not have a protocol that helps to optimize the production process, logistics and especially an efficient delivery strategy for current and future demand. It has been possible to detect multiple considerations to improve in the whole chain of production and supply of the bottle system, such as the improvement in the type of packaging, which must go hand in hand with the market demand; improve the verification system, for this, the bottle must leave under optimal conditions from primary winery (plant) to secondary wineries; To guarantee sufficient stock in all secondary wineries for the operation of the business, plan an efficient and structured delivery protocol that verifies the effective sale and total scope in the traditional channel and business channel markets.