Análisis del comportamiento de compra en el consumidor que adquiere celulares digitales (samsung huawei) en el sector la ecuatoriana, de la ciudad de quito, durante el año 2020.

Abstract

The article has the problem of knowing the purchasing behavior of the consumer who acquires digital cell phones (Samsung and Huawei) in the Ecuadorian Sector of the City of Quito, it is intended to know the tastes and preferences related to the acquisition and consumption of this type of technology. At present, cell phone technology has caused the massive growth of purchases by consumers, so it is important to know the reasons why people buy digital cell phones, specifically from the brand (Samsung and Huawei). The need to communicate in different ways, study, work and interact with family members and acquaintances virtually, since without cell phones it would be very complicated. In addition, it should be taken into account that the consumption of smart phones has caused an increase in the use of the internet, the active cellular factor, along with government measures to access public areas and the continuous reduction of costs for service providers. mobile, you can give more and more users access to the service. It should also be taken into account that the study was done through a screen to which students have to avail themselves of the new educational modality through virtual classrooms, now they are a new educational modality in such that educators and students have had to interact , energize and communicate through a virtual platform. In recent years, although the school has undergone social changes, it has also undergone closer changes.