Análisis de la sostenibilidad de emprendimientos de estudiantes universitarios de Guayaquil y las motivaciones iniciales

Abstract

This academic article shows a broad analysis about sustainability of university students undertakings in the city of Guayaquil and their initial motivations. The type of research is descriptive, since it’s focused on young people entrepreneurship, to determine the evolution of the entrepreneurial spirit in this sector. In addition, surveys and interviews were the techniques for collecting quantitative and qualitative information that after an exhaustive analysis, provided statistical and technical data. The research considered young university students from the city of Guayaquil with some entrepreneurial experience. The analysis showed that young university students have a high level of undertaking initiatives, therefore it was deduced that they are at an ideal age to be part of the economically active society. The study also revealed that these entrepreneurs have a diversity of knowledge, which will allow them to create and maintain a long-term enterprise. On the other hand, the surveys yielded important data related to the experience of these young entrepreneurs, and that is that most of them do not have experience under labor dependency relationship. For this reason, the importance of the knowledge and experience that is acquired through the path of entrepreneurship is highlighted.