La estrategia de segmentación del mercado de la empresa constructora SC, en el Sector de Ponciano ciudad de Quito, año 2019.

Abstract

The Belorizonte 3 real estate project is a housing building developed by the Promoter SC, in the Ponciano Sector, city of Quito, aimed at the medium-high socioeconomic level, the value of having prepared the following Case Analysis will provide a real panorama of the situation current that the real estate sector is going through in Ecuador, since the market segmentation is analyzed in the study, therefore the Promoter SC through its competitive advantages has managed to position itself in the competitive market through the target, located north of Quito , in the Ponciano Sector, Marisol Urbanization, surrounded by an excellent equipment of services such as shopping centers, educational institutions among others, which is aimed at a segment of the upper middle and middle class, since only the purpose of the following business investigation work will generate better decision-making to obtain the greatest benefits from real estate development, which h has allowed the SC founder to encompass strategies.