Análisis de contenido de la red social “Facebook” del “Colectivo Luna Roja” sobre la despenalización del aborto por violación en Ecuador desde el mes de abril a septiembre del año 2019.

Abstract

This article performs a content analysis of the Red Moon social network's "Facebook" social network on the decriminalization of abortion by rape from April to September 2019. The methodology of this research, part of an analysis of the Red Moon Facebook page, which allows us to know when the page was created, how many people follow the page and the amount of likes they have obtained, in this way we could verify the interactions that there were through the publications by the organization with the public from April to September 2019. The work of this research is based on the qualitative approach that includes a variety of conceptions, visions and techniques, for a better understanding of the problem the inductive method was used this applies principles discovered to particular cases from a link of trials. For the information gathering, the content analysis technique was applied, which allowed to collect necessary information from the publications made on the Facebook page of the organization Luna Roja, from April to September 2019, in this way an Excel matrix was established, in which the publications obtained from the external publication could be classified, general theme, specific topic, specific topic and actors. To then verify the interactions that there were with the audience through the posts through the likes, I love it, it saddens me, amazes me, it makes me angry, the Number of interactions, the Number of views, comments and the number of times the post was shared. In this way it was possible to establish that problems have greater relevance to those of lower relevance within the Facebook page.