Contenido periodístico: la ruta del morocho tradicional quiteño en la página de facebook

Abstract

In the capital of Ecuadorians prepares the traditional beverage known as "El Morocho Traditional" despite the fact that some sectors of the city have been commercialized and does not convey the essence of the traditional there are others that transport you to the past to recall the history of Quito. This product communicative is the creation of a Facebook page, focused on the different journalistic genres. From the collection of cultural and gastronomic information, the drink that highlights the identity of the meanings within each locality is taken as a key point. Whose purpose is to demonstrate the gastronomic historical value of the city of Quito, through one of its traditional drinks: the Morocho. For this purpose, a qualitative investigation was carried out, it seeks to collect information that has been transmitted verbally and from the interview technique the different positions and values on the drink that has been transmitted by their relatives were made visible. Obtaining as a result the location of the oldest businesses whose history has been part of the construction of this colonial Quito.