Análisis comunicacional del programa Enchufe TV y la construcción de estereotipos de la quiteñidad.

Abstract

Enchufe TV is an icon in the representation of the Quito stereotype, since the handling of characteristic jargons makes capital residents feel identified with the content of their sketch, from this perspective, thisresearch seeks to analyze to what extent the language management contributes to the construction of the imaginary of Quito. For this purpose, it is explained how through symbolic interactionism, social imageries are shared constructions from the interplay of the interlocutors, Herbert Mead assumes that the coexistence between social groups allows the generation of idioms and jargons, which in turn begins to Being part of the daily life of a society, because over time, repetitive language becomes a characteristic of its own cultural construction. Being a descriptive research, and by its very nature, we worked from a qualitative approach with the support of interviews with key actors, who allowed us to have a vision close to the initial purpose of the program; It also explains the scratches for which transmissions are made from a digital platform. Although the intention of the content was not to reaffirm the Quito’s stereotypes, the production has transcended and reinforced identity representation, allowing Enchufe TV to transcend internationally.