Análisis del discurso multimodal de los repertorios de comunicación activista del Colectivo Marcha de las Putas-Ecuador, Facebook (2017)

Abstract

This research revolves around the multimodal analysis of the activist communication repertoires of the Marcha de las Putas collective - Ecuador, in an interval from February 22 to May 26, 2017. This period was selected, since it corresponds to a strengthening of the identity of the collective, configured from the communication, both in visual and verbal discursivity: in its graphic line the emergence of three logos and discursive axes that position its demands is observed. Through a selection, based on these criteria, the research corpus consisted of 41 publications classified in a period of time: before, during and after the march, covering the demands of the collective and the resemantization of the word whore as the main objective. The research is based on the rigorous analysis of the matrices made to the selected corpus, where the following categories are analyzed as study variables: visual discursivity, textual discursivity and body discursivity, allowing to expand and give more support to the work, to show what the collective wishes to convey to society.