Reproducción y naturalización de discursos sexistas y machistas del programa radial "Hablando Jugadas".

Abstract

The media generate imaginary in society and therefore mobilize public opinion in function, for example, stereotypes. However, what happens when the discourses issued in the media are analyzed? The answer will depend on the focus of each one of them. This is the case of the sports radio program "Hablando Jugadas" broadcast by the Round Radio. A program that moves away from spreading informative content, to become a program that emits sexist speeches, in addition to being very mocking and unkind. What types of expressions do the speakers of this program use to be considered sexist and chauvinist? Furthermore, to what extent of the radio program "Hablando Jugadas" defines the role of women in society? These are the questions that arose to analyze the program of March 7, 2019. In which morbid expressions towards women are evidenced, considering them as a sexual and for the satisfaction of men. Some of the words used with sexist and chauvinist content were: buttocks, busty, voluptuous, plump, sexual, among others. The "Hablando Jugadas" program has little sports information; that is, its content is entertainment, presenting popular themes, film, and culture, in addition to naturalizing female stereotypes. Therefore, it is crucial to determine what types of discourse foster women's inequality and how they influence society.