Efecto del comercio justo en los ingresos de los productores de pitahaya, provincia de El Oro

Abstract

The research analyzes whether the adoption of fair trade principles can improve economic conditions and sustainability in the pitahaya production sector in the province of El Oro. The objective is to examine its effect on producers' incomes, considering problems such as price volatility, low associativity, and limited bargaining power. The methodology used is qualitative, descriptive, and comparative, based on semi-structured interviews with producers, exporters, and experts, supplemented with secondary information. The results indicate that, although there is no formal fair trade system in the sector, the partial application of associative practices and related principles does not generate immediate increases in income. However, it would increase economic stability, improve marketing predictability, and reduce risk exposure, especially among organized producers. It is concluded that strengthening associativity and promoting stable commercial relationships can improve economic sustainability.