Showroom inmersivo: una opción para visibilizar la estética de la marca Jean Carlos Flores en la ciudad de Cuenca

Abstract

The project is focused on creating an immersive showroom for the Jean Carlos Flores fashion brand. The project addresses the visibility issues faced by Ecuadorian fashion designers when competing with international brands and the rise of "fast fashion". As a result, it proposes using technologies such as video mapping and the design of immersive experiences that stimulate various senses of the individual, with the aim of enhancing the brand's aesthetic and offering a unique user experience. During the research process, a mixed methodology was applied, which included surveys, interviews, and a focus group, for the purpose of evaluating the perception and impact of this innovative proposal. This involved obtaining a series of results that highlight the importance of originality, attractive visual elements, and positive perceptions towards the developed interactive installation.