Impacto de la certificación de comercio justo en las exportaciones de cacao, provincia del Guayas

Abstract

This study analyzes the impact of fair trade certification on cocoa exports from the province of Guayas, Ecuador, considering its influence on access to international markets, sales prices and trade conditions for small and medium producers. Using a correlational approach, surveys were administered to 39 cocoa producers and interviews were conducted with 3 experts from cooperatives. The results indicate that fair trade certification generates tangible benefits, such as better prices, access to new markets and technical support. However, its adoption is limited by structural barriers such as high cost, lack of information and limited institutional assistance. This article concludes that, although fair trade contributes to improving the competitiveness and sustainability of the cocoa sector, it is necessary to strengthen public policies and training strategies to facilitate its implementation and expansion.