Planificación del efectivo en las empresas, estudios de las formas de pago en los resorts ecuatorianos de Villamil Playas

Abstract

Efficient cash management in the tourism sector is increasingly digitalized, which is essential for strategic decision-making. This descriptive and correlational study analyzes how variables such as nationality, reservation origin, reservation type, and customer location influence payment methods. The findings allow for optimization of cash planning in the tourism sector, revealing a clear preference for digital payment methods, primarily transfers, which stand out at 44.10%, followed by credit cards, which represent 34.30%. In the digital environment, Booking.com reflects 12.5%, while cash use remains low at 9.2% of the sample. The importance of digitalization in the financial management of resorts on Villamil beaches is highlighted as a key tool for improving operational efficiency and customer experience.